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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 11, 2016

This New Technology Will Impact How Speakers Engage Their Audiences

How are you measuring audience engagement?

Technology is changing event formats and how speakers interact with the audience. The newest player in the game is DoubleDutch’s Live Engagement Platform, which now changes the audience itself. This Successful Meetings article does a good job outlining the enhancements.

New improvements include the ability for attendees to schedule one-on-one meetings, as well as an algorithm for recommending and attending sessions. How will the latter impact speakers’ performances? Here are a few things you can expect:

• Attendees will arrive in groups now. That means group opinions rule. Watch this show up in evaluation forms.


Related: Know Your Audience, Know Your Timeslot


• Audience assumptions will change. You will get folks who are more interested in what you have to say. For speakers waiving their speaking fee to get clients, this is good news.

• This data will be used in real time, so watch for more last-minute adjustments.

A question all speakers should ask their clients: How are you measuring audience engagement? If you hear crickets on the other end, you might want to suggest apps like this. You’ll come off smart and willing to partner with them.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.