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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 10, 2011

Thought Leaders Redefined

Want to know what the most influential folks in healthcare are pondering?  Check out Mayo Clinic’s Center for Innovation’s annual Transform Conference.  Given the slate of speakers, I see this event as the health care version of TED.  A great combo of innovators on the front lines, academia and those not even in the healthcare industry.  My favorite part:  they save five 5-minute slots (called iSpot) on the main stage for the public.  (That’s us folks.)

Another similarity to TED:  every speaker is doing “cool projects”, things that don’t involve a stage of audience.  They were invited to speak or share their views on what’s next.  My guess:  they were chosen not only because of their backgrounds, but also because of their current work.

Why do you care?  Two reasons:  if you’re going to speak for free, these are the venues to do it.  Anyone can apply for the iSpot slots.  And second, this is how the marketplace defines thought leaders.  Brand yourself accordingly.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.