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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 24, 2016

3 Things Buyers Want to Know About Your Speaking

Three Things Buyers Want to Know About Your Speaking

Many thought leaders have a speaking section on their website. In this crowded market, it’s not enough to just list your topics and audience testimonials. Here are three key messages buyers need to know about your speaking:

1. Be specific about where you fit. Identify what conference themes and audiences will most benefit from your programs. Example: Billy Bob’s keynotes are perfect for conferences that focus on working together to rule the world. Both established leaders and high potentials will leave with XXXX


Related: Why It’s Tough to Break Into Paid Speaking


2. Be specific about the experience attendees will get. Example: Billy Bob blends strategic thinking with humorous stories about what really happens when implementing big goals. He combines a “you can do it” inspirational style with “do this now” ideas. Attendees walk out of his session ready to go for broke.

3. Be specific about your prominence. Organizers need to know you will be a “draw” and will create excitement for their event. The key: facts, not superlative copy. Example: Billy Bob is a popular columnist for World Domination Today and is read by 2.5 million people per week.

Buyers need to know what to do with you and what they can expect. Answer those questions, and your speaking opportunities will be a better fit.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.