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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 15, 2012

Throw a Party

Best way to find best practices:  look at how cool people get their ideas out there.  My new favorite example:  Black List’s campaign to discover the next best screen writer.  Key observations from this Fast Company article:

  • The campaign fits the founder’s bio.  He leaves Will Smith’s production company to discover talented but unknown screenwriters.  Makes sense, doesn’t it?
  • There’s quality control.  This is the advantage of curating content — his brand can stay high-end because silly scripts won’t dominate the site.
  • He’s lifting the veil on a closed market.  This about it:  hard-to-get noticed process now opens up.  But you still have to have talent.
  • The key:  the folks who show up to the party.  If the buyers didn’t show, this campaign would crash.

Yes, Franklin Leonard did this online but you don’t have to.  Your next best step:  ask yourself, “What access does my market want that is hard to get?  How can I facilitate interested parties coming together?”


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.