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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 24, 2017

To Get Speaker Gigs, Be More Than Standard

To Get Speaker Gigs, Be More Than Standard

In my previous post, I discussed supply and demand in speaker selection. My point: What is abundant is now the standard, not the differentiator.

Let’s expand that rant to how to position your thought leadership. Many brilliant people lead with their weakest link. And then can’t figure out why they don’t rise above the noise.

A common example: Folks assume their stellar background and track record is enough to make their stand out. Newsflash: They aren’t.

Now, let’s be clear. I’m not throwing shade on anyone’s achievements. I know you overcame a lot of challenges and barriers to get where you are today. The problem: so did a lot of other people. And they are out promoting their thought leadership, too. That’s why leading with your background isn’t enough.


Listen: How to position your bio


Instead, use your story as a springboard. Ask yourself this: As a result of my achievements, what is the one thing that made all the difference? What do I advocate now? Those answers will put your brilliance into context. And they will build a bridge to a killer platform that will make you stand out.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.