About Vickie Sullivan
Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.
Written by: Vickie Sullivan | May 09, 2017
Top 5 TED2017 Talks to Help You Implement Your Brilliance
It was a brain-busting week last month’s TED2017 Conference. I’m still trying to get over it. My head still hurts—LOL.
Seriously, it had a lot of great ideas worth sharing—also a lot of great examples of how we thought leaders can implement our brilliance. Here are five I chose as teaching tools for all of us.
Drum roll please…
1. Best project diversity: Food activist Devita Davison. Her platform around food justice not only set off 1,500 urban gardens in Detroit, but it also spun off farmer markets, community kitchens and now Foodlab.com, which supports entrepreneurs. She’s a great example of why you shouldn’t limit your platform to one project. She also had a fabulous presentation style.
2. Best campaign to support broad perspective: Former journalist turned tech podcaster Manoush Zomorodi casts a wide net with all things digital. To focus her tribe’s attention, her 2017 podcast series “The Privacy Paradox” was a specific five-part plan. Her new book Bored and Brilliant: The Lost Art of Spacing Out is based on that similar “do this next” format. Check out the balance here between perspective and campaign.
Listen: How to make your broad perspective stand out
3. Best use of visuals (and juxtaposition): Photographer Levon Biss’ Microsculpture blends art with science in amazing ways. He uses 8,000 separate images to create “insect portraits.” Stunning is an understatement. Bonus: His work is a great science tool for teachers. How can you use visuals differently to demonstrate your point?
4. Best use of a common tool: Musical act OK Go. Sure, music videos are standard. But these are not. Ask yourself: How can I use the same tool everyone else does in a different way?
5. Best use of technology platforms (and changing the game): Jack Conte is an advocate for creators and wants to up-level their respect (and bank accounts). So, he created a platform that “changed the money machine.” By launching Patreon, he combines crowdsourcing and creators. He solves a real world problem by changing how folks get paid. He also gave a great behind-the-scenes look at the music business.
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