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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 06, 2016

Trainers: What Your Future Attendees Look Like Now

Trainers: What your future attendees look like now

I love to figure out what’s next. So, this Fast Company article about Generation Z quickly went into the “fun read at the end of the day” pile. Boy, was I wrong.

I quickly saw this article from a different angle. If these Generation Z people are entering the workforce, they will also be in your training sessions. They will attend your session at their association meetings. Therefore, here are three things to think about now in your presentations:

Appeal to their competitive spirit: Raised during the Great Recession, these folks are ready to rumble. Yes, they can work as a team, but they are more willing to break some eggs to make an omelet. Any information that will help them stand out and get ahead will be welcome.

• Pragmatic and practical: No more big-picture stuff. These folks want tools and ideas they can use immediately. They don’t feel that they have the luxury to mess around.


Related: This New Technology Will Impact How Speakers Engage Their Audiences


• Skeptical but not judgmental: Prominence will be redefined with this group. Media coverage takes a back seat to personal endorsements by those they respect. Tone down the clever word plays, and be more approachable. Show you care.

Yes, some of these kids are still in elementary school. But as the oldest of this generation enter the workforce, your changes now will set you up in the future.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.