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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 31, 2012

Training Industry Trends

Wonder what’s going on in the training industry?  Me too, which is why I couldn’t wait to watch this video from Frontline Learning.  Great overview of what’s going on and a good source of heads up information we need to heed.  Most interesting findings:

  • In 2012, spending increased 2% — which sounds like good news until you learn that 2011 spending was 6%.  Overall spending for 2012 is $292B — almost half (45%) in North America.
  • Hot topics:  IT and sales training are on the rise.  Spending for leadership training and professional development is flat.
  • Red alert:  a new buzzword is born.  Personal Learning Environments (PLE) describes the ways training portals can be customized.  Translation:  mass customization is alive and well in this industry.
  • New initiatives will be around informal learning:  how to manage (and control) information from “sharing” resources such as social media.  Highlights include monitoring chat rooms and editing Wikis.  Yes, big brother has a new to-do list.
  • Gamification is still growing.  New buzzword:  “funware”.  Gartner Research predicts that by 2015, more than 50% of the companies that manage innovation processes will gamify them.  Innovation experts, that is a clue.
  • Companies spend 40% of their budget on outsourcing content development and delivery.  But don’t pop that champagne just yet.  The number of training suppliers used is heading downward, with fewer and more strategic relationships.  Large training suppliers are buying smaller firms to get into new markets.  Prediction:  outside contract trainers will work for these suppliers rather than the company directly.  Or…these trainers will move into the smaller/medium business market.

Again, lost of good stuff here.  This is the kind of information that can give us a heads up on what’s hot and what’s not.  Pay attention and start thinking about what changes you need to make.  Click here for the video.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.