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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 16, 2012

Trends in Insurance/Financial Meetings

Good news:  insurance and financial industry events are back!  During the boom times, this segment was filled with high-fee speaking opportunities, but suffered greatly when the economic meltdown hit.

This article in Meetings and Conventions magazine outlines the inside scoop in this sought-after segment.  Pay attention, as these findings are based not only on industry insider interviews but also primary research.  More good news for us:

  • While luxury has returned, budgets have shifted from decor and more money on speakers and educational material.  Why?  The incentive meetings will continue to have more business-related agendas.
  • Another budget booster:  sponsorship, even at the corporate level.  Credit card companies and others are asked to underwrite meals AND educational sessions, much like in the association sector.  Translation:  more budget for speakers.
  • Content has become king in these meetings.  Not only from organizers and the powers-that-be, but also from attendees.  Yes, even top performers want to go beyond a good time and get “take home value”.

There’s a catch though:  don’t assume that the standard motivational / talking-head-with-a-story speakers are popular here.  Experts with some heft will have the inside track.  Example:  top economists.

Want more findings?  Here’s the article. Watch for a more comprehensive study to be released later.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.