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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 05, 2013

Trends in Leadership

Yep, leadership skills are a hot topic today.  What’s trending now:  how to define a great leader, according to this summer research from the Aberdeen Group.

The back story:  if Corporate America can’t find outside talent for their leadership pipeline, they attempt to grow leaders organically.  The challenge cited by almost half (47%) of the 250 companies responding is about the gap between the skills current employees have and the skills needed for the future.  Folks, if your prospects haven’t identified those gaps, they can’t hire solutions you are offering.

Instead of following the herd of consultants to increase employee engagement, why don’t we help our clients define success in a changing market?  If we can help our clients determine what they need, wouldn’t they stick with us for the solution?  This could be a great idea for assessments, games, all sorts of systems.

To download the research brief, go to www.aberdeen.com and look for Take Me to Your Leader:  Developing the Leadership Pipeline (registration required).

 


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.