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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 04, 2010

Trends of Corporate America

Interesting findings from CareerBuilder’s 2010 Job Forecast survey.  Social media experts will have plenty of work this year, as organizations plan to restore their brands through these campaigns.  Other big opportunities loom for hiring experts, as organizations invest in efforts ranging from recruiting a diverse workforce to finding top performers.

Bad news for meetings, especially in the association market:  Corporate America will continue to cut travel expenses in this year.  Why do we care?  Because convention attendees won’t go unless their employers pay for travel.  Which means attendance challenges will continue to dog these groups, which means less money for speakers.  Their antidote:  virtual meeting attendees for association conventions.  Stay tuned…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.