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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 05, 2010

Two kinds of buyers

Had a fabulous conversation with Bryan Caplovitz of SpeakerMatch right before the holidays.  We were comparing notes and his observation really hit home:  “There are many buyers out there fresh out of college and they are spending a lot of time online looking for the right speaker.  They’ve got their marching orders — find a cool speaker for no more than (enter super low fee here) — and they are working hard to stay in that range.”

He’s right — many speakers deal with these buyers.  If you want higher speaker fees you’ve got to deal with the folks who set the budget in the first place.  Bryan and I are drilling down on speaking trends for 2010 this Thursday, Noon CST.  It’s free, so there’s no reason not to join us.  And if you can’t make it, download the MP3.  It’ll be lively, I promise you that.  Here’s the link:  http://www.speakermatch.com/radio/


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.