Resources  >> Two Kinds of Prominence

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 17, 2010

Two Kinds of Prominence

The most frequently asked question I get from authors:  now that my book is out, how do I get more revenue?  Everyone knows that books don’t pay — the money comes from the better opportunities, the cooler clients that call, the invitations to speak.

My answer:  it’s all about strategy.  Yes, publicity from books creates prominence.  But not all prominence is created equal.  The dirty little secret we don’t talk about is that there are two kinds of prominence:  1) the kind that creates mostly promotional opportunities — such as those dreaded free speeches — but not revenue.  That gets old really fast.  And, 2) prominence that generates revenue — as in paid speeches and paying clients.  Usually the reason why folks write books in the first place.

There are three ways to position your book to create the revenue authors look for.  I’m drilling down on each one on Tuesday’s Extreme Mini Makeover call on positioning your book.  This call alone will be worth the price of the entire series.  Click here to register.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.