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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 07, 2016

Two Questions to Ask About Your Impact

If you can figure out how your work can be measured, you’re half way towards finding potential partners.

Many of us thought leaders tout the benefits of employee engagement. Which begs the question: how do our clients measure that intangible? Well, a recent Bersin report, Measuring Employee Engagement: Navigating the Options and Vendors, sheds some interesting light on the subject.

Check out the second page, which lists the nine types of providers. This kind of 30,000-foot information is a great environmental scan of possible partners and competitors. Ask yourself these two questions:

1. Where does my work fit? If you can figure out how your work can be measured, you’re half way towards finding potential partners.


Related: Major Disruption In the Consulting Industry


2. Who’s in my space and what are they doing there? Your answers here can spot possible competitors and disruptors before they negatively impact your business. At the very least, you can create responses to these future objections.

The buyers’ next step after acknowledging the impact of a problem is to define success. And in the lucrative corporate market segments, that definition usually requires measurement.

Go here to download the brief. (Registration is required.)


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.