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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 26, 2016

Two Tactics to Help Thought Leaders Stand Out In Crowded Markets

Having a great idea is not enough. Do something to bring attention to it.

Some of my best ideas come from unlikely sources. A great example: a recent Meetings and Convention magazine article on innovated marketing strategies destinations are using. Look beyond this industry niche, and you can see how thought leaders can use the same ideas.

Here’s a look at two you can apply to your own strategies:

1. Video stories. Yes, we all use those explainer videos. Let’s go one step further and follow Orlando, Florida’s footsteps. The city’s marketers created a portal for visitors to share their memories and magical moments. Then share those stories via social media. What would happen if you created a way for folks to compare their war stories around your idea? Yep, that’s called going viral.


Related: A Cool Way to Use Videos


2. Do something funny. St. Petersburg/Clearwater, Florida, celebrated April Fool’s Day with “manaphin,” a silly cross between dolphin and manatees. It quickly became a viral sensation. Every industry, every group has an inside joke. Play on that either with video or social media. That kind of stuff gets shared.

Notice the common theme here: it wasn’t about the cities or their work. Having a great idea is not enough. You have to use something else to get attention first, then show your brilliance.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.