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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 21, 2016

Two Ways to Make Your Rant Epic

Use the news as your springboard to tell a larger truth.

Let’s take a look at an epic rant. Not a rant of mine, but from an insider who is no longer on the front lines.

Thinkers50 member Umair Haque called the game on advertising in this Fast Company piece from April, “How To Think About The Future Of Marketing (And Everything Else).” As former director of global giant Havas Media Labs, Haque has earned the right to bust his industry. Let’s look at what we can copy from him:

  • Use a big springboard. Haque uses a recent headline (BuzzFeed’s revenue downgrade) as a springboard to make a bigger point: The advertising industry is in a downward spiral it won’t get out of. Not only does Haque butcher sacred cows (engagement is obsolete!), but he also questions the relevancy of advertising. Wow!

Related: What Compelling Content Looks Like Now


  • Killer comparisons—in 10 words or fewer. Check out Haque’s last paragraph. The first two sentences sum up his point by showing the old and new. And they are only three and four words each. Can you make your point that brief? The best can.

Can the rest of us mere mortals go as far as Haque? Maybe not. But you can use the news as your springboard to tell a larger truth. And you can make your points in fewer words. There’s room for all of us to up our game.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.