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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 24, 2009

Unique opportunity for health care experts

All those give-aways are gone in medical meetings thanks to the latest Pharma rules. And those rules are clear — no gifts, regardless of minimal value, can be distributed to healthcare personnel. What can a pharmaceutical company do? Give away educational items of course. Key word here: educational. Watch for a flood of anatomical models and CDs at these meetings. Health care experts who apply their expertise with interactive products are going to have a field day. Anything less than $100 is fair game.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.