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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 29, 2009

Upcoming trend in workforce demographics

Heads up:  there’s another trend besides Gen Y out there.  Several industry reports show that the 65 and older group is the fastest growing category of job changers.  (Newest buzzword:  “re-careering.”)  Interesting finding according to Trend Letter:  they care less about pay and prestige.  Growing fields in nursing, education, and social services already have an above average percentage of these folks.  Great opportunity for all you OD, workforce, recruitment, and multigenerational folks out there.  Watch for more need for finding, hiring, and engaging in this category.  Want to know more?  Here’s a study from the Urban Institute:  http://www.urban.org/publications/1001272.html


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.