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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 22, 2013

Videos That Get Shared

I may be slow but I am not stupid.  I have watched videos take off in the past couple of years and now there’s stats to show what everyone already knew:  people who enjoy an online video from an advertiser are 97% more likely to purchase a product, according to a study by Unruly Media.

So, yes, the video train is leaving the station.  The next stop:  making sure your video gets shared.  This article from Canada’s The Globe and Mail has some good ideas.  My favorite:  offer value beyond advertising.

A lot of thought leaders think they do that.  What I’ve seen:  content that is clearly set up to sell.  Folks, our buyers are not stupid either.  They can spot content-with-a-catch in ten seconds.  Here’s an idea:  let’s focus on the emotional side of a bright idea.  Ask yourself:  what is the emotional appeal to your work?  Tell your story or make your point from that place.

Do we want to go all Gagnam Style?  Nope.  But we can take a page out of their playbook.

Here’s the article for more ideas.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.