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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 21, 2010

Virtual Attendance Set To Explode

Here’s more fuel for the virtual attendance movement.  For associations, event management company Glasgows has launched EventCast, a webcast service with interactive technology.  The big deal here is two-fold:  first, the service sends responses instantly to the event for real-time display and analysis by presenters.  Watch for more polls and questions rather than comments.  Demands for facilitation and “on the fly” content will spike.  If canned speeches weren’t dead before, they are now.

For corporate markets, Unisfair introduces “Virtual Classroom” Training Environment.  The reason behind the fanfare is the price.  According to Unisfair, companies that have used the classroom have reported a 95 percent reduction in training costs, with the average cost per attendee going from roughly $2,000 to $100.  They also report that industry giants such as IBM, Intel, and Intuit are happy customers.

Both companies tout that this can replace face-to-face conferences and training.  Don’t believe it.  Many organizations will use this as an adjunct, not a wholesale replacement.  But experts will be expected to be comfortable with the technology and use it creatively.  Let the learning begin…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.