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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 06, 2010

Virtually Speaking

Knew it had to happen sometime.  And that time is now.  Virtual meetings are back and in a big way.  On the association front, they are used as an additional revenue stream and to leverage the experience.  A great way to subsidize events with lower attendance.  Creates a platform to connect and is perfectly understandable.

The corporate market could go one step further to cut costs:  replace virtual meetings for digital events.  Big companies have the bandwidth to invest in the start ups.  Exhibit A:  Cisco, who ditched their big traditional face-to-face meeting and went all virtual.  Reaction among attendees:  best meeting ever.

Moral of the story:  if they can get away with it, big companies will switch to virtual in a heartbeat.  Experts need to be prepared to participate with fee strategies and with ideas to create a seamless experience for those watching from a computer screen.  Might be a good time to hire some kid with high-tech skills…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.