Resources  >> Wellness programs under the microscope

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 15, 2009

Wellness programs under the microscope

For all you wellness experts out there:  your programs are about to get a hard dose of “put up or shut up.”  In the good ol’ days, Corporate America was willing to pay for the promise of lower health care costs.  Now, that assumption has to be backed up with facts.

Like most programs, lack of standards was a big obstacle.  But a couple of non-profits have developed tools that not only determine Return on Investment (ROI), but can also be used in the sales process to make a business case for your help.  Efforts are underway to standardize definitions and develop models by the National Committee of Quality Assurance and the Alliance for Wellness ROI.  Get intelligent about their efforts and watch your buyers see your programs in a new light.  Looking for a free online tool that might help?  Check out Wellness Council of America’s ROI Calculatorfor estimated savings on a variety of wellness programs.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.