Resources  >> Wellness that works

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 14, 2009

Wellness that works

Heads up wellness experts: Corporate America still wants to reduce health care costs. What success looks like now: programs that employees actually use.

That puts behavior modification programs on the ropes, according to a recent study by HR consulting firm Hewitt Associates. What’s hot now? Onsite medical clinics, pharamcies and preventative services, such as flu shots.

Wellness wizards, don’t give up. Focus on employee participation and the employers will continue to find it. Focus on implementing already funded programs, and get your share of the budget.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.