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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 03, 2012

What Are You Paying For?

From LinkedIn poster Matt Rixx on how to respond to folks who want you to speak for free:

‘It reminds me of a saying I heard during my years on the comedy circuit — “if all you pay are peanuts, all you attract are monkeys.”‘

After picking myself up from the floor laughing, I started thinking about how we experts invest in our business.  How we decide which resource — or expert — to work with?  Do we settle for less because the price is more comfortable or do we focus on what we need and find the best talent?

Here’s what I’ve noticed:

Established experts who charge top dollar don’t see the irony of nickel-and-diming their own vendors.

New folks coming into the thought leader space paying $10,000 for nothing because they are afraid of the price point to get what they really need.

An industry association that is at risk of becoming irrelevant because the senior members can’t make it in the market anymore, so they are coaching the newbies.

Nobody wants to pay more for less.  Nobody wants to be careless with their resources.  And…the price point can’t be the top priority.

The next time we need help out there, let’s turn this quote around and ask ourselves:  if all we pay is peanuts for the help we need, will we only attract the “monkey” providers?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.