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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 07, 2009

What buyers pay big for

When the market gets crowded, the players start jockeying for position. They launch social media, redo their websites and speak in clever phrases but at the end of the day, the meassage is the same. And why not? Their mentor does the same thing and it works. The problem: jaded buyers only pay a premium for the original, not the copycats. And rewording already-out-there content doesn’t fool them one bit. What is available anywhere and everywhere goes for commodity prices.

Elite political consultant Amy Showalter tuned out the noise and focused on what was whispered but not discussed. She partnered with a research guy and blended his findings with her behind-the-scenes perspective. Result: an original point of view that drives high-end customized consulting and speaking in Corporate America. By calling the game on conventional wisdom with original observations, Amy made everyone else look like…well, everyone else. When the Fortune 500 companies and nattional trade associations are ready to increase political involvement, they look to her. And only her.

Amy didn’t do this by accident. I’m drilling down on strategies like hers at the May 12th Here’s the Deal call on competing in a crowded market. Click here to register.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.