Resources  >> What can you do for me NOW?

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 10, 2009

What can you do for me NOW?

Working with advocates is a tricky business nowadays. In booming times, approving more work was easy. With Corporate America still cutting budgets, advocates know they need help but can’t pay. Awkward situations arise. Key question: what do you do to maintain the relationship? How can you be generous without giving away the store?

The answer: combine creativity with your benchmarks. Know what you have to have and then get creative in making that happen. I’ll unveil my unique approaches at next Tuesday’s call on working with advocates. Here’s the link to join the fun. And fasten your seatbelt…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.