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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 29, 2011

What China Taught Me

Good news:  I’m back on U.S. soil.  Had a blast teaching business owners in China how to stand out and outsmart their competition.  A tip:  professional guides are worth their weight in gold.  Without them, I would have gotten lost in an instant.  And they are great negotiators at those street markets, too.

I also learned:  the business environment in China takes competition to a whole new level.  According to an owner of a 200-employee PR agency:  “For every potential customer, there are dozens of agencies fighting for that assignment.”  Not five or six like we have here.  Dozens.  Given that 22M people live in Beijing alone, I guess that’s not surprising.

Result:  every customer is a result of a hard-fought battle.  And it’s rarely a fair fight.  Who wins:  the person who takes advantage of every inside edge.  And that’s my point.  In this volatile marketplace, it’s not enough to be the best.  You have to fight for every opportunity by using whatever advantage you have.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.