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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 30, 2012

What Good Looks Like

What I love about buyer favorites list:  you get an inside view of how our marketplace defines fabulous.  Pay attention, and you can learn what buyers care about and what they act upon.  Check out these lists of keynote speakers in the lucrative medical/pharma meetings recently published in Meetings and Conventions magazine.  Notice:

  • How few of these folks are traditional motivational speakers.  Most are cool people, doing cool things and talking about it.
  • How many favorites are representing a cause bigger than themselves.  They are positioned more than just topics, but personify a specific point of view.
  • That not all of them have a bestselling book.  And those who do are known for more than being an author.

Here are the lists for medical and pharmaceutical speakers and keynote speakers.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.