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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 01, 2010

What Happens When A Speaker Bombs

The last place a speakers wants to bomb is in front of a bunch of meeting planners.  Just ask brand expert Marty Neumeier, who got plummeted by complaints for his lackluster style during his keynote at MPI’s MeetDifferent 2010 Conference.  The charge:  not engaging the audience.  And I’m not talking about interacting with the audience:  this man looked at his computer and read from his slides the whole time.  Yep, it was that bad.  The virtual participants went ballistic.  Almost two months have gone by and folks are still talking about it.

This became a teachable moment on two fronts:  1) how speakers should interact with virtual attendees; and, 2) whether organizations should accept keynotes with rudimentary presentation skills in the first place, even if their content is stellar.  The moral of the story for the rest of us isn’t that we need good presentation skills.  It’s the realization that meetings now have two different audiences:  the face-to-face crowd and the virtual event attendees.  And the latter are getting louder about being served.  Get ready to change how you make your material come alive.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.