Resources  >> What happens when you implement strong market strategy

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 20, 2009

What happens when you implement strong market strategy

Getting out there is one thing. Getting out there with a strong voice and specifics is another. The former is a lot of effort with little result. The latter brings in the hidden (and big) opportunities.

Case in point: Turbocharge client Lisa Orrell is a marketing maven with her sights on the millennial generation. Instead of building the same old billboard website, Lisa livened it up and hit the streets with a blog full of relevant, hopeful and practical content. She showed demand by highlighting recognizable clients. She showed her media savvy with her MSNBC interview. And now Pepsi just hired her (she was approached by their PR firm) to be their spokesperson for January 2009. Why? Because she’s plug and play – she already shown she’s ready for prime-time. Her secret: great content with good energy; relevant observations with a media-friendly persona.  Take notes here: in this economy, the deals with the big boys are still out there.  You just have to show you can play the bigger game.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.