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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 05, 2010

What Happens When You Show Up

I was invited to speak at an evening meeting for a new, smaller chapter of an industry association.  Because I was there anyway, I offered to spend the afternoon speaking on the latest branding trends for experts.  Only five people showed up.

Tossed the process (and the PowerPoint slides) to the wind and just had a real conversation.  Every single person got more individual help than they ever thought possible.  I had a stone-cold blast.  (Seriously, time just stopped.)  Everybody — especially me — got lucky.

This situation reminds me of two things:  1) there are random rewards for just showing up; and, 2) we get what we make time for.  As for the people who didn’t have time to learn about their marketplace:  they missed out.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.