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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 01, 2012

What Hurricane Sandy Teaches Us

Those of us on the West Coast watched in horror as Hurricane Sandy bore down on our East Coast colleagues.  My initial reaction:  wow…our 115 degree summer heat in Phoenix isn’t that bad after all.

It’s one thing to hear about a disaster coming.  It’s another to see photos of the aftermath.  What I learned on the sidelines:

  • It doesn’t matter how much you prepared.  A heads-up only helps you so much.  You will still have damage.  What you’ve done beforehand just lessens the impact.
  • The ripple effect can be much more damaging than the event itself.  I never thought about the fires until I heard about 50 homes destroyed in Queens, New York.  In retrospect, it makes sense.
  • And the biggest lesson of all:  resilience trumps disaster.  If we know how to cope and persevere, to adjust and move forward, we are ready for anything.  Especially the things we didn’t think would happen.

These lessons would work in any unpleasant surprise, don’t you think?  You better believe I will apply what I’ve learned here.

My heart goes out to those impacted by this perfect storm.  We’re rooting for you on the sidelines.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.