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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  December 02, 2010

What I Learned From Harvard

As usual, had a great time at Harvard’s Women’s Leadership Board meeting last month.  My favorite thing besides catching up with friends:  learning the inside scoop from the front lines.  The best news for experts:

  • Exports will continue to be high due to the weak dollar.  (Doesn’t look like that’s gonna change anytime soon.)  Translation:  industries that export a lot, i.e., pharma and airplane manufacturers, have money and need to be convinced to spend it on you.
  • While big businesses complain about government regulations, something else is keeping them from hiring more people.  Two words:  low demand.  And experts on both sides of the aisle agree that until the mortgage issue is resolved, demand will continue to start and stall.  Translation:  don’t wait for the economy to come to you.  Take advantage of the opportunities you have.
  • Conversations from around the tables:  Corporate America is spending seven figures on people development.  Still very specific about what they need; more general projects are not considered for now.  Tap into a priority, show you are a specialist, and have the courage to change accordingly.

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.