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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 23, 2013

What Independent Consultants REALLY Think

As meetings were canceled by the droves during the Great Recession, many experts looked around and said, “hey, I think I’ll be a consultant”.  This study by M Squared Consulting (who creates an army of implementers) gets inside the minds of these lone wolfs working as subcontractors.

My favorite findings:

  • A majority — 28% — have been on duty for only 1-5 years.  That is about the same rate (25%) of those reporting that their primary motivation was in response to layoffs.
  • Only 19% cited owning a business as the primary reason for being a consultant.  This explains a lot of my conversations with these folks.

This 30,000-foot view gives you a snapshot of your peers, many of whom may compete with larger thought leaders for projects.  Check this out and proceed accordingly.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.