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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 04, 2009

What speakers aren’t saying

Whew! The National Speakers Association convention was hot in more ways than one. (It was a blistering 115 degrees outside. That’s bad, even for Phoenix.)

This time the elephant in the room was cussed and discussed. Folks are getting real about how the economy is impacting the business. What’s not being discussed: the big reason why. The brutal truth is that the “nice to have” projects are gone. Buyers are buying what they need right now, not what they might need in the future. So if your topic, your expertise, your brand is not in the “gotta have this now” category, you’re benched for a while. And no amount of spin will help you.

So that begs the question: how are you see as the urgent solution? Buyers compare what you know with what they need. And putting out what you know in a compelling way is what the next Here’s the Deal call on August 11th is all about. Click here to register.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.