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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 14, 2011

What The Super Rich Do

Well, the rumors are true:  the rich got richer, according to several studies such as The World Wealth Report.  Instead of looking at this politically, let’s focus on what the rich did differently than us mere mortals.

The think tank reported the rich took risks by investing more of their wealth — 33% from 29% — in equities in2010, with more planned investments projected — up to 38% — by 2012.  (While trillions of dollars continue to sit on the sidelines.)  At the same time, the wealthy hedged their bets spreading it around, investing in other countries than their own.  And it worked:  the number of wealthy people rose over 8 percent but also the money they had increased to almost ten percent.

I like that combination:  take a risk but be smart about it.  How will you implement this idea in your business?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.