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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 19, 2013

What to Do on Day One

Seems like video marketing is all the rage, which begs this question:  how do we make our videos viral?  Thought leaders can apply lessons learned from Karen Cheng’s journey to becoming a YouTube sensation.

Best takeaway for us:  her 1.8 million views in day 3 didn’t happen by accident.  There was a lot of work before the video got shared.  She contacted key bloggers on day one.  She contacted every company who would have a stake in her video.  Her ask:  to share the video.  Not sponsor her speaking tour.  Just share.

Also check out the tipping point.  Once the video reached the top at Reddit, the bloggers joined in.  How many times have we asked prominent bloggers to connect with us and nothing happened?  We need to show we are on the way up before others will help us get over the top.

I can’t tell you how many people reach out to me and say, “Well, now that I’ve got my book published, I’m calling you to get out there on the speaking circuit.”  My initial response:  Sorry, you’re too late.  My Southern upbringing usually (but not always) reins me in.  Whatever I do at this point is playing defense, not offense.

Click here to see all of her insights.  Much to learn here.  Take notes.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.