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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 17, 2016

What to Do When a Client Has Buyer’s Remorse

What to Do When a Client has Buyer’s Remorse

We’ve all been here: You have an instant connection with a prospective client, a great conversation and all of a sudden…BOOM! A new venture that both you and the client are excited about. You make the pitch, they say yes, and you send the contract. But before you begin, the buyer gets cold feet. What happened?

According to a recent Fast Company article, Three Reasons Why You’ll Probably Regret That Decision Later, buyer’s remorse occurs when folks worry about what they did when caught up in the moment. Once a goal is achieved, the party is over and other concerns come to the forefront.


Listen: 2 strategies to nip buyer’s remorse in the bud


By understanding how goals get energized, not only can we spot buyer’s remorse, but we can head it off before the person’s regrets become a problem. I tell clients all the time: For every minute and dollar you have, there are five different ways to spend it.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.