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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 10, 2017

What to Do When a New, Shiny Competitor Enters Your Market

What to Do When a New, Shiny Competitor Enters Your Market

As if marketing and PR agencies don’t have enough disruption in their markets. Consulting firms are now getting into the marketing business, according to a recent article from Digiday Media.

This is part of an overall trend of blurring the lines. And you can’t assume your clients will stay loyal. Key question to ask yourself: Who is coming into your territory? What do these outsiders bring?

Bright shiny objects always get attention. One antidote: Position the new things as a passing fancy. Something like, “Oh yeah, they are here to XXX (which is good for them but not good for your clients.”) The key is to acknowledge them and give them credit, but show the dark side.


Listen: How to block an outside competitor


Don’t wait for these folks to knock on your client’s door. Head them off at the pass, and you’ll still stand out.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.