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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 13, 2010

What’s Going On In Speaking Markets?

Gearing up for the NSA Convention in Orlando this week.  Know that I’m going to be asked a lot of questions about the market.  Two words:  cautious optimism.  Yes, things are rebounding but look beneath the surface and some cracks are still there.  Example:  yes, association meetings are back and some groups are posting record-breaking attendance.  However, industry insiders point to meetings consolidating and pent-up demand from our year-long dry spell in the association market.  And this doesn’t help:  the sugar daddy of the meetings industry — the corporate market — remains flat.  Until that spending increases, be prepared for a roller coaster ride.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.