Resources  >> What’s Hot in Executive Development

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 30, 2011

What’s Hot in Executive Development

Why are there so many leadership experts?  Because leadership development is one of the biggest areas of growth in the corporate sector.  Two reasons why:  one, talent management has been tied to execution and is now seen as a strategic advantage; and, two, development is taking the place of raises and bonuses.  (Thank you choppy recovery.)  Next question:  what do these buyers want?

Role playing is in and avatars are gaining fast, according to this recent study on leadership development trends by Chief Learning Officer magazine.  Other findings we care about:

  • The hemorrhaging has stopped.  Only 11% of those surveyed say they will decrease spending in leadership development.  Almost half (45%) will stay the course and a little less (44%) are increasing investments here.
  • Trend that is gaining momentum fast:  action learning.  Solving real problems at work is the most popular delivery method, with 70% of respondents saying trainees use current challenges to learn leadership skills.  The interesting news for us:  this learning is facilitated not by experts (like us) but by certified learning facilitators.  What would you like to bet that these folks work for at least half of our rates?
  • Simulations are still a mixed bag, running 50/50 for and against. It is poised to grow, especially games and computer-based simulations.  Translation:  develop this option now but don’t put all your eggs in this online basket.

The bottom line:  every silver lining has a dark cloud we need to deal with.  Low-cost alternatives can be a real threat even when spending increases.  Brand yourselves accordingly…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.