Resources  >> What’s New In Executive Development?

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 23, 2010

What’s New In Executive Development?

Change management has been on executive development’s radar for some time now.  What’s next?  One word:  complexity.  Also known as operating in volatile environments.  I call it Execution 2.0.

IBM’s study of 1500 conversations with top executives has fascinating insights.  My favorite findings (and predictions):

  • This problem is not going away soon; in fact, the problem will accelerate.  Execs see one-of-a-kind challenges emerging that won’t be solved with current thinking.  Result:  Watch for more work in innovation.  Execs will be forced to experiment, so credible experts can get away with promoting new ideas.  (Key word:  credible.  Positioning your background is now a priority.)
  • More than half of the CEO’s doubt their ability to manage this complexity.  What this means to you: the combination of a big problem and awareness that they can’t solve it alone means this will be a budget line item with some zeros in it.  The most important thing for getting selected:  get to the real buyer, not the underlings.  This is going to be a free-for-all; the big boys are already all over it.  Watch for the market to get real crowded, real fast.
  • Many see revenue growth coming from new avenues.  This is great news for marketing gurus.  Facilitators will benefit too from more meetings with customers, as their input is being used to differentiate products and services.

Bottom line:  there are plenty of places for experts to play here:  both soft skills (such as creativity and customer relations) and operations (key word:  dexterity).

This report has great intelligence to plot your next move.  Many thanks to Barry Wishner for the heads up on this study.  Click here to read for yourself.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.