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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 03, 2015

What’s Next For Stories That Brand

Many speakers and thought leaders use stories to market, teach, and sell. So what’s next? Immersion into fictional worlds according to this provoking article from Strategy + Business.

Don’t roll your eyes just yet. This is engagement on steroids. We can learn something from the big dawgs in fashion, entertainment, and retail. Why we need to pay attention to the next level of engagement:

  • Our brain stories open the door to persuasion and influence. Which makes immersion the perfect antidote to the barrage of marketing messages. (That 84% of US millenials don’t pay attention to anyway, according to a study by the McCarthy Group.)
  • You don’t have to be high-tech to use this trend. The immersive quality of the story rests on the artistry of the telling. We don’t have to be a big data company to use this dynamic.
  • Leverage is huge here. This is how books and movies also spill over into action figures, partnerships, all kinds of stuff.  Want to drive online communities, games, membership sites? Give folks a reason to hang out there.

 

My take:  internet marketers and multi-level marketers have used immersion tactics for years. This dynamic is going mainstream. Which means…our branding needs to create a space that our best clients want to be.

Read this article with an open mind.  And ask yourself:  what world do I want to create?

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.