Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> When A Competitor Blind-Sides Us

Written by: Vickie Sullivan  |  July 22, 2014

When A Competitor Blind-Sides Us

A volatile marketplace is a double-edged sword. Sometimes we are the underdog and surprise ourselves with a win. Sometimes we think the deal is in the bag and lose it all when a competitor comes out and surprises everyone. Talk about the thrill of victory and the agony of defeat.

Which is why I enjoyed this post by tech entrepreneur Elaine Wherry who learned this lesson the hard way as a child in a music contest. A fun, yet insightful, read.

My favorite line: Folks will forgive a variety of sins when it is something they really want.

Go past the post’s consumer product focus — this applies to us, too. How many times do we compete for a client but lose to someone we didn’t even know was in the running? Yep, it hurts.

The big aha here: give folks what they don’t know they want. Because when they see what you have, they will want more every time.

 

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