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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 22, 2014

When A Competitor Blind-Sides Us

A volatile marketplace is a double-edged sword. Sometimes we are the underdog and surprise ourselves with a win. Sometimes we think the deal is in the bag and lose it all when a competitor comes out and surprises everyone. Talk about the thrill of victory and the agony of defeat.

Which is why I enjoyed this post by tech entrepreneur Elaine Wherry who learned this lesson the hard way as a child in a music contest. A fun, yet insightful, read.

My favorite line: Folks will forgive a variety of sins when it is something they really want.

Go past the post’s consumer product focus — this applies to us, too. How many times do we compete for a client but lose to someone we didn’t even know was in the running? Yep, it hurts.

The big aha here: give folks what they don’t know they want. Because when they see what you have, they will want more every time.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.