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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 19, 2009

When brands go bad

When meeting industry association SITE (Society of Incentives and Travel Executives) decided to rebrand, guess what word was left out?  Incentives.  Now known as lavish boondoggles.  New buzzwords:  motivational experiences and/or engagement programs.

Heads up:  the same thing might happen to “motivational speakers.”  I hear rumbling about not hiring “those motivational speakers” as opposed to those with more educational content.  This unfortunate idea hasn’t gained much traction…yet.

The moral of the story:  watch your labels.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.