Resources  >> When your brilliance and the market collides

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 10, 2009

When your brilliance and the market collides

Magic happens when insightful thinking is applied to real-world challenges. A great example from the client files: popular speaker and executive coach Suzanne Bates of Bates Communications. A former award-winning TV news anchor, she could have applied her high-profile perspective in a variety of ways. My advice: big dawgs have the right to advise other big dawgs. We applied her insights on credibility to strong market trends on employee engagement and execution. The result: not one, but two well-received (and strong selling) books Speak Like a CEO and the newest from McGraw-Hill, Motivate Like a CEO. Both are spreading like a viral wildfire, which probably explains why big-gun publisher McGraw-Hill is willing to back her for the second time.

Moral of the story: It’s not enough to have a high-profile. The days of talking-head speakers are gone. You have to apply your past life into something high-fee buyers already want. Be a conduit for a higher purpose, and watch the opportunities roll in. Good job, Suzanne!


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.