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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 03, 2015

Where to Find Hidden Opportunities

Yes, I’m a research junkie. I like facts even if they have nothing to do with me or my life. Let’s call it morbid curiosity.

What I love the most about research is finding opportunities hidden in the data. Behind every statistic is a market need saying, “hey, we’re throwing money at this.”

Exhibit A: this study about entry-level employment from Fullbridge, an education tech company. What they found: almost a third of executives form opinions about newbies in less than two weeks. That’s right, you have two weeks to prove yourself. Wow.

Related post: New Trend in Market Research

What I also saw: a great need for hiring (“we need A players”) and an equally great need for entry-level folks to hit the ground running. What would happen if colleges offered the latter? Or if some cool thought leader created methodology around the broad needs employers are looking for?

Here’s the Fast Company article about the study. And the next time you check out some research, move past the usual “I can use these stats to build my business case.” Instead, ask yourself: how can I use my thought leadership to address this issue? The answer may open up a whole new revenue stream.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.