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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 15, 2009

Who are you listening to?

Conversations with potential clients really got me thinking about the traps we thought leaders face every day. My thinking: we don’t dig ourselves into these holes from flat ground. We fall into a pothole first and then start digging.

How do we find (and fall) into the potholes? By listening to people who have no business giving us advice. Example: one poor woman spent tens of thousands of dollars implementing a strategy given to her by a “nuts and bolts” expert. She had a great website, but the direction was so off that she had no buyers. Not only did she lose money (that’s not easily replaced), she lost months implementing an idea that would never work. It’s gonna take some time and money to get out of the hole she’s in.

There’s an old saying in the consulting biz: If your only solution is a hammer, every problem looks like a nail. People can only give us what they have to give. It’s our job to determine the role those gifts play in our business. Pay close attention to the perspective behind the advice.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.