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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  December 21, 2010

Who Invests In Their Workforce?

I posted earlier this month about Training Magazine’s state of the industry report.  After Thanksgiving, this voice of the industry announced their 2011 list of top 125 training organizations.  I like their criteria of a leading training company:  per employee investment, scope of development programs and my favorite — link to business objectives.

The interesting part:  the breakdown by industry.  Seeing the list from that vantage point can show you where the money is.  The top three industries represented are those that are booming:  healthcare, bank/financial services, and insurance.  What is more interesting:  there are sizable investments coming from industries less fortunate such as construction.  (And yes, I counted.)

The blinding flash of the obvious:  go where the money is.  But the biggest lesson:  you can find organizations who are willing to invest in any industry.  So instead of marketing by industry, how about we market to the leaders?  Working with the visionaries is fun and profitable.  The only problem:  be prepared to compete.  The more money to invest, the more options of where to invest.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.