Resources  >> Why 2010 will have fewer meetings

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 21, 2010

Why 2010 will have fewer meetings

Think the AIG effect has gone away?  Think again.  A recent survey by Ypartnership reports that “35 percent of respondents would plan fewer meetings in 2010 because of image / publicity / public policy considerations.”  Ouch!  That translates to an estimated $2.5 billion in lost economic impact.

The industry’s response is a PR campaign — “Face time.  It matters.”  Yet another clue that two things — interactive experiences and education — take center stage this year.  Position your expertise accordingly…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.